Claire Howard

The Problem With How Advisory Firms Think About Marketing Most advisory firms treat marketing and business development as two separate functions: marketing builds awareness, BD closes deals, and the handoff between them is vague at best. The result is a pipeline full of warm prospects who never quite convert and a marketing team producing content that no one can directly tie to revenue. The reality is that in professional services, the path from "interested" to "engaged" is almost never a...

Background A Washington, D.C.–based nonprofit organization focused on global refugee advocacy sought to strengthen its digital engagement and fundraising capabilities through social media. While the organization maintained an online presence, it needed a more strategic approach to digital communications and fundraising campaigns to maximize impact and donor participation. Claire Howard, Founder of CLH Cosmo, was engaged to manage the organization’s social media presence and develop digital...

Background A professional fitness influencer and trainer sought to strengthen her digital presence and expand media visibility within the health and fitness industry. While she had already established herself within the fitness community, she needed a centralized digital platform and communications strategy to support continued brand growth, media opportunities, and client engagement. Claire Howard, Founder of CLH Cosmo, was engaged to build the influencer’s digital brand infrastructure and...