54% of Twitter users have reported they took action after seeing a brand mentioned in a tweet by either visiting their website, other social sites or making a purchase. If that stat alone doesn't make you want to start using Twitter, then maybe when you will by seeing how easy it is by following these 6 simple steps.
1. Post More Video
Just like Instagram and Facebook users are more likely to watch a video than to read anything. As sad, as that sounds for those who are drawn to beautifully crafted word-play, videos reign supreme.
To ensure that users are actually watching your video, post the video directly into your tweet so that it automatically plays when it is seen on a users timeline. If you have a YouTube video, Vimeo, or a video loaded into your blog post, I urge you to still post the video directly to Twitter.
It has been recorded that there only 31% of videos are posted natively - imagine how your business will be able to profit from a simple 1 minute video.
2. Use Twitter Analytics
Twitter has a free built-in analytics system. It tracks the performance of your tweets by number of impressions and engagements, profile visits, new followers, mentions, website clicks and audience insights. You can even compare month-to-month growth performance.
3. Utilize Twitter Ads
Twitter Ads are not used as often as Facebook and Instagram ads. This is so unfortunate because there is money to be made on every platform! I previously did a Twitter Ad for Refugees International - a non-profit located in Washington, D.C., with a $200 budget that extended over a 4-day period. The ROI for the End of the Year Giving campaign resulted in $30,000! The cool thing about using Twitter Ads is that it lets small business tailor their ads. For example, keyword targeting allows you to target people who have used a specific word or hashtag in their tweets in the last seven days.
4. Take Advantage of 280 Characters
Twitter doubled the character limit from 140 to 280 in November 2017. Some users were hesitant but I would assume that everyone has come around at this point. Get your message out there! The only thing that can happen is that they will scroll past your tweet.
5. Engage in Conversations
The beauty of using Twitter is that you can connect with millions of users around the world, literally. It is so easy to connect with movers and shakers or major corporations no matter how small you feel your brand is at this point.
There are a number of ways to get in on the action and that is by putting yourself in the middle of convo already taking place, asking questions in your tweets, scheduling a live Twitter chat for your brand and retweeting with a reply or without.
6. Post Frequently
Just like any other social media site, the only way to boost your engagement is to be active and post frequently. Your brand should be posting at minimum 15 tweets a day. I know it can seem like a lot but when you mix retweeting, posting video, making evergreen content, you'll see that you might actually start posting more than 15 times a day.
If you're unable to mange your social media accounts because of time management or know of a small business that may be in need of assistance, please refer my social media firm, CLH Cosmo for any services by emailing Claire.Howard@CLHCosmo.com.