Millenials make up 66% of the first time home-buyers market and of those, 99% use the internet to conduct searches. In this digital age, it is extremely crucial for homesellers and agents to be active on social media. Social media is a major lead generator for real estate businesses. Buying and selling homes is a financial but more importantly an emotional investment. Your client wants to make sure their agent is someone that is relatable and also someone that shows a character of integrity and reliability.
How can a real estate agent use social media to generate leads on a daily basis?
1. Be Yourself
It is very easy to get into the habit of producing cookie cuter captions for social media. The main reason people follow your account is because they like the snippet of your life you are choosing to share. Showcasing the places you hang out, hobbies, favorite foods and books you've recently read gives your followers a peak into your personality. Do not be afraid of posting a silly picture or video. It's a great way to open a dialogue with a client before they ever pick up the phone.
2. Educate Your Buyers
Your future clients want to know that you are knowledgeable in your field. Posting about myths, FAQ's of clients or prospective clients, common mistakes when buying a home etc, is a great way to establishment that you are a expert and makes you feel like a trustworthy agent. A great way to create content for social media is by writing blog post. All of your blog content can be used again in the future by either updating the blog article or your caption.
3. Promote the Town Along With the Home Your Selling
Many homebuyers are not actually in the town they are searching for a home. Offering information about the city you're licensed in may be a great selling point and prevent your future clients from searching for information else where. You can share tips about the neighborhood bars, new construction, new shops opening, neighborhood school and grocery stores etc. It doesn't hurt to let your followers know the cons of each neighborhood. Since Instagram is a visual platform, it is a great outlet to showcase town information along with the houses your selling.
4. Showcase More Video
Videos are a great way to display your openhouses, testimonials, real estate tips, client closing, and neighborhood sighting. 53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content and since your market is already using social media, they are are already in your reach!
Need more tips on social media, visit: https://www.claireleehoward.com/resource-guides
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